Game:

League of Legends (2009)

Duration: 4:25

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3

Ask Evan your question on his next livestream here: https://www.youtube.com/channel/UCSuj8LsxPAJ8DKXSBlG92UQ

In this video Evan answers this question:

Here's the Automated Transcript:
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i want to leverage my writing for my
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clients do i just do that by sharing the
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articles
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i want to leverage my writing for my
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clients to just do that by sharing what
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do you mean by that you want to leverage
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the writing
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like you want to show you want to show
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other people what you're doing both
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ultimately okay
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okay well so what's the writing maybe
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workshop this what's what's a writing
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example who's one of your clients what's
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the what's the most recent piece that
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you've written for a client let's start
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there
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i'm gonna workshop it i wrote an article
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for a client who helps disabled people
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with accessibility and programs okay so
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like a blog article what what's the
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article
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a sales a sales copy what what's what's
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he what's the article for it's going to
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his newsletter it's going to go on his
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website what
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what's this article he wrote it was a
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blog
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okay
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so are you allowed to use that
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blog other places
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is it even valuable in other places
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like is it just
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very promotional and obviously just for
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him or could you actually use it
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somewhere um
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so michael you know honestly the best
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thing to do is probably
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they can use other places to bring
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attention to their business yeah it's
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probably
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one you know as a minor thing for you if
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you have a section on your website
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that's your portfolio that you can link
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to so people can see examples of your
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work
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but
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honestly what i'm thinking is how can we
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take this one piece right so you got
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this one thing cool
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whatever that guy is is paying you to
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write content
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i try to figure out how do we how do we
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get a lot more out of this like how do
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we turn this into
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an ongoing relationship
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right or if it is an ongoing ratio how
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do we how do we 3x the content that
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we're getting from him
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right
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like i want to i want to increase the
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deal size that you're getting from this
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guy that's that's your best shot
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more than
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um
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even just a portfolio on your website
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like how do we get him to pay more for
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us either pay more per article or just
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buy more articles from you or if it was
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free then getting him to start to pay
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right like how do we turn this guy into
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a
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2x 3x 4x version of this guy
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and part of what what can help there is
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then doing promotion of
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the
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um the blog post not for you
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to gain exposure but for him so that
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he's then
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gaining more traction from it he's
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increasing how much he spends with you
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and he's telling his friends about you
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that becomes the best play
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so
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if the article was about helping
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disabled people with accessibility
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programs cool who would care about that
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like what media would care about that
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if you write your blog post like
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um a news release a press release
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something that the media would actually
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care about
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right
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then do some work to do outreach for him
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like you become his pr agent and you
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start telling other people about
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the fact that this blog exists
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and that
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you'd be happy to have him come on and
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do an interview with you
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all right sorry not what happened with
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you with him right you'd be happy to
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have him come on do an interview
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so that he's gaining just incredible
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amounts of traction and attention
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because of that article that you wrote
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so now you're spending your time going
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off researching who can be good pr for
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him
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and the goal becomes how do we start to
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sell
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tons of articles to him
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and um
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get some referrals does that be my goals
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like crush it with him
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so that the goal becomes to
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2x or 3x to business with him
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what do we need to do to do that thank
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you that helps all right cool
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yeah
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the easiest way to grow your business is
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to sell more to current clients
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so provide awesome value like as opposed
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to just you can put it on your website
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and stuff too
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but um
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you know if you share it to your twitter
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or your instagram or whatever you know
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it helps sure it's nice
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but the easier play is to just get this
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guy to spend more with you by giving him
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just crazy value

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