How Hyper-Personalized Ads Works | Data Science In Hyper-Personalized Ads | Intellipaat #Shorts
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Get ready to explore the world of Data Science with our Intellipaat Podcast episode focusing on How Data Science is Solving Business Problems.
In this video, our esteemed guest, Mr. Shivam Kotwalia, Ex-(Meta, McKinsey) will help us understand “ How Hyper-Personalized Ads Works ”. He will discuss the use of Data Science in Hyper-Personalized Ads and how Data Science is revolutionizing the way businesses operate. Stay tuned to uncover essential considerations and best practices for developers. Stay tuned!
Check out this Full Podcast Episode Below
✅What is the technology for hyper-personalization?
Hyper-personalization is a form of marketing that uses artificial intelligence (AI) in conjunction with real-time data to create products, services, or content that is customer-specific and highly granular.
✅Which of the following data is required to provide hyper personalised experience?
Highly granular behavior and experience data are required for hyper-personalization, and that includes every interaction your customer has with your brand.
✅What is personalization in machine learning?
Machine learning can help you achieve personalization by using data to understand your customers' behavior, preferences, and needs, and by providing them with relevant and customized content, offers, or recommendations.