How I Pulled Off an Edgy Security Campaign – SANS Security Awareness Summit 2018
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SANS Summit schedule: http://www.sans.org/u/DuS
You know you need to create attention-getting security awareness campaigns, but how do you keep from getting the wrong kind of attention from HR or Corporate Communications? How do you get executive support for doing something that’s a little outside the box?
Security awareness goals are quite different from corporate communications goals, and you need to be able to clearly articulate how it’s different, and how the tactics need to be, too.
Lisa led a disruptive campaign that had employee engagement measures 300% higher than other corporate comms campaigns. During the campaign period, phishing click rates were cut in half, and phish report rates went up 250%. But the campaign was not without its risks.
The most innovative, ambitious campaigns all have an element of risk. Say the word “risk” to a security professional, and it generally evokes the negative. But in the creative world of marketing and advertising, the real risk is not taking any risk at all.
About Lisa Plaggemier
Lisa has spent her career branding and marketing cars and trucks, software and data, and now security. She has combined her passion for the automotive industry with a fervor for security awareness to help CDK, OEMs, and dealers manage their risk and grow their businesses securely. Lisa worked for marketing for Ford Motor Company in the U.S., Europe, Africa and the Middle East. She is currently the Director of the Client Security Advocacy Office for CDK’s Global Security Organization. Lisa graduated from the University of Michigan and currently lives in Austin, TX.