How This YouTube Rivalry Sparked a Multi-Million Dollar Drinks Company

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IslaCricy

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Published on February 8, 2023 4:30:11 PM ● Video Link: https://www.youtube.com/watch?v=nx5yOPCHVXc

Duration: 4:15

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In 2023, KSI and Logan Paul are the proud co-owners of the multimillion dollar company - Prime. But back in the day, the pair could barely be in the same room as each other without fighting. So how has this bitter YouTube rivalry transpired into a drinks company that has sparked a "cultural reset".

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This video follows the journey of the viral hydration beverage Prime. The beverage was created by YouTube sensations KSI and Logan Paul.