
How to Build a Player-centric Business Model (That's Resilient Enough for the Next Decade)
Between GDPR, IDFA, NFTs and the metaverse, business models in games are subject to a lot of changes and uncertainty. For publishers, this can be both exciting and daunting at the same time. In this talk, backed by data and case studies, Sam Huber focuses on what will not change - what the players fundamentally want - and introduces In-Play as a resilient business model for the future.
Admix's Sam Huber delivers a Superstar Ad Insights track session at Pocket Gamer Connects Digital #8 in September 2021.
Speaker: Sam Huber, Admix
Pocket Gamer Connects Digital #8
Ad Insights sponsored by Admix
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