How to Execute a Link Conversion Strategy via @JasonWarley627
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How to Execute a Link Conversion Strategy
It's great to have your brand mentioned.
But the question is: Did the publisher link back to you?
When the answer is no, you might be disappointed about missing out on that link equity (a.k.a., SEO value).
But you still have a shot at getting a direct link to your content added to the coverage.
That is exactly what a link conversion is: making online coverage you have earned more valuable by having a direct link to your content added to the page.
The way you can achieve link conversions is rather simple because it's done via email and is most likely similar to your normal outreach methods.
However, it requires effort, patience (haha what? I want my link now!), and a well-organized backlink report that will help you know which pieces of coverage have potential to have a follow link added.
Here's how you can have the best chance at converting these mentions into links.
How Do You Execute A Link Conversion Strategy?
It's simple:
The way to get publishers and editors to add a link to a piece that has already been published is by asking them.
One of the primary differences between link conversions and most other content-based link building strategies is that we're trying to alter existing coverage rather than trying to earn new coverage.
And the best place to start so that you have a full understanding of your link conversion opportunities is to have a sound link report.
1. Building a Backlink Report
This initial step hinges on your ability to find as much coverage of your content as possible.
Because we're really going to be focused on the coverage that does not include a link, you'll need to try multiple Google searches regarding your content.
For example, you can:
It can also help to have your searches include pieces of text or th