When to Use Data Science in SEO via @aaliceroussel
0Reported today on Search Engine Journal
For the full article visit: http://tracking.feedpress.it/link/13962/13078810
When to Use Data Science in SEO
Data science comes closer to SEO every day.
Data science, and more exactly artificial intelligence, isn't new, but it has become trendy in our industry over the past few years.
In this article, I will briefly introduce the main concepts of data science through machine learning and also answer the following questions:
A Brief Introduction to Data Science
Data science crosses paths with both big data and artificial intelligence when it comes to analyzing and processing data known as datasets.
Google Trends does a pretty good job of illustrating that data science, as a subject of intent, has been increasing over the years since 2004.
The user intent for "machine learning" has been increasing as well, and is one of the most popular search queries.
This is also one of the two ways for operating artificial intelligence and what this article will focus on.
What Is the Concrete Relationship Between Artificial Intelligence & Google?
Back in 2011, Google created Google Brain, a team dedicated to artificial intelligence.
The main objective of Google Brain is to transform Google's products from the inside and to use artificial intelligence to make them "faster, smarter and more useful."
We easily understand that the search engine is their most powerful tool and considering its market share (95% of users use Google as their main search engine), it comes as no surprise that artificial intelligence is being used to improve the quality of the search engine.
What Is Machine Learning?
Machine learning is one of the two types of learning that powers artificial intelligence.
Machine learning tends to solve a problem through a frame of reference and the output is checked by a human being, as it always comes with a certain percentage of error.
Google explains