How to Improve Retention & Monetization via In-Game Events | Bryan Mashinter

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GameDaily Connect

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Published on March 6, 2017 2:33:32 AM ● Video Link: https://www.youtube.com/watch?v=FX6tMhW9j_c

Duration: 28:53

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Article about Bryan Mashinter: http://bit.ly/2sxPXbf | Delivered at Casual Connect Europe 2017. We'll examine lessons learned from having limited-time events in DragonVale during it's 5+ years in the market. We'll look at pre-event and post-event metrics, discuss A/B/n testing, the difference between an engagement and enrichment event, re-engagement of lapsed users, figuring out proper event cadence, the importance of community management and I'll sprinkle in some of my disastrous failures along the way.
To download slides: http://bit.ly/2n3xqh6