How to optimize your cart abandonment email strategy

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United Kingdom Colin Boyd SEO
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Published on ● Video Link: https://www.youtube.com/watch?v=uO3K9c-VPko


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Reported today on TheNextWeb

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How to optimize your cart abandonment email strategy

Build your email strategy like your business depends on it

Unfortunately, most of us in the ecommerce scene know the problem of 'cart abandonment' all too well. The phenomenon describes the process when an engaged customer adds your product to the cart, but for some reason does not complete the purchase. Imagine an "almost converted" customer who does not contribute to the conversions and ROI. Sad isn't it?

Although the cart abandonment rate has fallen to 75.6% in the year 2018 when compared to 79.2% in 2017, marketers continue to struggle with the problem of cart abandonment as the total loss has been estimated at around $4.6 trillion. Luckily, I've found a few tips that have helped me minimize cart abandonment which you can hopefully benefit from as well.

However, before we dive deeper into the email marketing tips that you can use in your cart abandonment emails, let's have a glimpse of the reasons leading to abandonment on the image below:

Other reasons that



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