How to Stimulate A2P SMS and RCS in the Nordic Market
0Simen Skou, Global Product Manager Business Messaging Service – Telia
Mariola Knapik, Head of Carrier Operations & Messaging Business – Tele2
Guro Røed, Vice President Global Sales – LINK Mobility
Anders Högsell, Head of Carrier Business & Wholesale – Tre Sverige
This session will explore strategies for boosting the adoption and usage of Application-to-Person (A2P) SMS and Rich Communication Services (RCS) in the Nordic market. Mobile operators will share insights on overcoming current challenges, leveraging local market trends, and implementing innovative solutions to enhance customer engagement and business communication through these channels. Anti-fraud measures are still an important part of stimulating the usage of these services, as security is a crucial factor for earning the trust of B2B companies and end users.