How to Use Guest Blogging to Build Relationships via @alextachalova
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How to Use Guest Blogging to Build Relationships
Guest blogging is a popular link building strategy among many brands.
But only a few of them use it successfully.
Why is that?
Guest blogging sounds like a pretty straightforward idea: you publish content on an external site to secure links back to your site.
Basically, you are exchanging your well-written content for a quality link.
At first glance, this looks awesome.
But is actually a cost-effective way of acquiring links?
From my experience, a good post can't be written overnight.
You need time and resources (editors, topic experts, etc.) if you want to publish quality content – and that's the reason why the cost per link goes over the roof.
Plus, how many posts can you write per month? Five? Ten?
Even if you're capable of writing one post per day, this strategy is still quite hard to scale.
If you want hundreds of links you will need hundreds of posts. And there is much more to it than mass-producing content.
On top of a well-delivered blog post, you also need to spend time on pitching your ideas to editors.
Each month, it will have to be new editors so you can guest post on many different sites and not get stuck with just a few.
As you can see, there is a ton of "hidden" work when it comes to link building as a guest contributor.
So I decided to share how to get the most out of this strategy and secure quality links thanks to regularly contributing to blogs in your niche.
3 Ways to Enhance Your Guest Blogging Strategy
The first rule of guest blogging is having quality content.
Obviously, no one wants boring or poorly-written blog posts on their site.
Once you are confident that your pieces are great, it is time to think about how you can get the most links with each submitted guest post.
I have some good news for yo