I talked to Media Challenge Fellows about Brand Trust and Audience Development #MCIMVTalks 2022

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Danze Deejahn

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Published on October 19, 2022 1:13:15 PM ● Video Link: https://www.youtube.com/watch?v=XD6qC2XuqcY

Duration: 48:24

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One of the most important things I learnt from the #MCIMVTalks was Transmedia. I talked to the fellows about Brand trust and audience development.

#TransMedia is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world.

Ugandan media brands and stakeholders in the industry need to pay attention to this new (already existing) trend as it refines how content is consumed across the different platforms.

Here is how to watch the #MCIMVTalks: https://lnkd.in/dhyYYcZN

Thank you, Media Challenge Initiative, for always allowing me to share the knowledge I have garnered over time with the next crop of Media Personalities

#AudienceBuilding #BrandTrust #DigitalMarketing #Journalism #ContentMarketing