Ice Bucket Challenge: 1st World Buffoonery, 3rd World Suffering
The idea is to dump a bucket of ice water over your head and “nominate” others to do the same, as a way of promoting awareness about ALS (a.k.a. Lou Gehrig’s disease). If you don’t accept the challenge, you have to donate $100 to an ALS association of your choice. It’s like a game of Would-You-Rather involving the entire internet where, appallingly, most Americans would rather dump ice water on their head than donate to charity.
For more information:
ALS Association
http://www.alsa.org/about-als/what-is-als.html
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