Inside Google Marketing - Attribution & Incrementality

Inside Google Marketing - Attribution & Incrementality

Channel:
United States Google Ads
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744,000
Published on ● Video Link: https://www.youtube.com/watch?v=9mDMqYM_Img


Duration: 10:55
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Moving beyond last click and solving for cross channel incrementality are two of the biggest challenges facing advertisers today, especially in the face of privacy-driven technology changes. Hear how Google Marketing is thinking about these challenges and what you can do to prepare for the future.


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Tags:
Google Marketing Platform
Measurement
Digital Transformation