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Inside the Elaborate Process Behind Joe Ando's Viral Gowns for Celebs Like Millie Bobby Brown and Dakota Johnson P B P With the intent of wanting to "differentiate" himself from others on the platform, paired with his desire to exercise his "creative" mind, Ando ultimately decided to "pivot" his content to fashion and design full-time.
"How can I start doing something that feels a little bit more long term?" he thought, in an attempt to "start fixing [his] brain" to "make it a little healthier." He explains, "When you're putting relationships out on the internet quite like that, it can become a lot of pressure and weight."
"It became just a choice to do my own thing," Ando recalls of his decision to pivot from couples content with fellow influencer Niamh Adkins. "The 'Can I make you a dress?' thing was the easiest thing," he says of how the concept behind his viral content derived. "I was really lucky. It was a perfect storm."
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