IntoNow app review

Channel:

Matthews Tech

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189,000

Published on January 31, 2011 5:28:46 PM ● Video Link: https://www.youtube.com/watch?v=NUTTzA_Z1c8

Category:

Review

Duration: 2:11

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http://www.youtube.com/matthewstech7
Applying listening logic to television content as Shazam has done for music, new start-up IntoNow is launching its iOS application Monday, which is capable of identifying 2.6 million broadcast airings, the equivalent of 266 years of video.

The television companion application is designed to create an easy way for users to connect with friends around the shows that they love.

Select the TV icon from within the iPad, iPhone or iPod Touch app, and IntoNow listens to what you're watching on the boob tube or Internet. In four to 12 seconds, the application magically returns the exact episode, and correctly identifies whether the content is airing live or if it's a rebroadcast on the original network or a syndicate.

IntoNow provides users with show info, one-click access to IMDb, iTunes and Netflix, the latter providing users with a quick way to save episodes to their Instant Queue. In-app notifications alert users to activity and comments from friends, and the "Discover" tab presents a visually engaging way to explore content from curated lists such as "Best Shows of the '90s" or "Movies Featuring San Francisco."

IntoNow users can optionally share what they're watching with friends on Twitter and Facebook. The application experience is also immensely social, so adding friends from those services is seamless, and engaging around the television content that users have implicitly "checked in" to -- the entertainment check-in experience as we know it is non-existent in this listen-driven experience -- works in a way that feels akin to an ever-present digital water cooler.