Is The TV Market SHRINKING in 2024?
We interview Paul Gray from Omdia who tells us what his research shows about the current winners and losers in the TV market. He pulls back the curtain on the future of OLED TVs and why MicroLED is taking so long to appear in consumer television sets. Plus he explains why there are likely to be more adverts appearing on your TV and what consumers can expect going forward.
Presented by Phil Hinton with guest Paul Gray from consultancy research firm Omdia.
0:00:00 - Start
00:00:34 - Welcome and introductions
*Interview with Paul Gray, Research Director of Consumer Electronics at Omdia*
00:05:02 - How easy is it for the TV industry to make money?
00:06:30 - How does OLED fare in an LCD dominant market?
00:07:53 - What effect has the surge in Chinese LCD panels had on the industry?
00:10:04 - Are 100+ inch TVs replacing projectors?
00:12:58 - Do consumers really want very large TVs?
00:19:02 - Whatβs next for OLED display technology?
00:22:33 - When will we see MicroLED TVs?
00:26:25 - What's happened to 8K TV?
00:28:50 - What are the current consumer TV buying trends?
00:31:43 - How are consumers watching their chosen content?
00:34:10 - How significant is the enthusiast market?
00:35:37 - Has the TV industry recovered from recent global issues such as the pandemic and disruption to supply chains?
00:38:40 - Walmart vs Amazon: How does the US TV market differ from others?
00:43:46 - Is a consumer backlash a possible reaction to increased advertising in content?
00:45:04 - What are the latest viewing trends?
00:48:39 - What is FAST?
00:50:07 - What is TV segmentation and is gaming a driver for TV sales?
00:52:52 - Do high profile sports tournaments or national events cause a spike in sales?
00:54:28 - Summary: Where is the market headed?
00:56:24 - AVForums poll results
01:01:40 - Q & A and comments from previous podcasts
01:05:52 - Competitions
01:07:06 - Goodbye
Episode links:
Paul Gray (LinkedIn): https://uk.linkedin.com/in/paul-gray-873491
Paul Gray (Omdia): https://omdia.tech.informa.com/authors/paul-gray
Omdia: https://omdia.tech.informa.com/
π¬ Join the discussion about this podcast. Share your comments here: https://www.avforums.com/threads/is-the-tv-market-shrinking-in-2024-avforums-tv-display-calibration-podcast-8th-july-2024.2502374/
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