ITV1 IS BACK! | The ITV Refresh of 2022 | ITVX

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Duration: 10:00
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Well this was certainly a surprise! As part of a brand refresh, and due to the impending launch of ITVX, the main ITV channel will be renamed, back to ITV1!

But is this the right step? Does it make sense or is it more of a confusing backwards step? Join me for another unscripted discussion and find out!

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