Jaguar and Land Rover are rebranded as the singular entity JLR

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United States Autotrader
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Published on ● Video Link: https://www.youtube.com/watch?v=KkbIJEfdEiI


Duration: 3:52
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Jaguar and Land Rover have reached a pivotal moment in their history. Both brands are being moved under a singular entity called JLR. This will serve as the overarching House of Brands, which consists of Jaguar, Range, Rover, Discovery, and Defender. Will the Land Rover name live on, though?

00:00 Jaguar and Land Rover rebranded
00:39 House of Brands
00:58 What about Land Rover?
01:26 Jaguar to become an elite electric brand
02:42 An ambitious and expensive plan

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