Jermaine Dupri On The Rise Of So So Def

Jermaine Dupri On The Rise Of So So Def

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United States BUILD Series
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443,000
Published on ● Video Link: https://www.youtube.com/watch?v=91SGzYAKU2c


Duration: 0:59
829 views
8

Hip hop and R&B producer Jermaine Dupri recounts the moment his label, So So Def, first took off with Kriss Kross's hit debut single, "Jump," and breaks down the difference between successful records and cool records.

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