Louis Vuitton presents a new NFT release
11Luxury fashion brand Louis Vuitton is moving ahead with its experimentation with non-fungible tokens (NFTs) with the introduction of PFP-inspired NFT rewards in its stand-alone mobile app game Louis: The Game.
In August of 2021, the game was initially released. Players enter a world where they can dress up their Vivienne, a brand-inspired avatar, and collect postcards that teach them about the brand’s 200-year history. According to Vogue Business, which broke the story first, the company has added new objectives and NFT incentives to the app.
Players who acquire a particular number of free NFTs in the game will be entered into an NFT raffle, which will run until August 4 (Louis Vuitton’s birthday, according to one of the game’s postcards). Players can win one of ten new NFTs featuring Vivienne in a variety of looks that will be transferrable across many platforms, similar to a PFP.
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