Marathon: What Led to the PR Disaster [Podcast]

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Published on June 14, 2025 1:37:04 PM ● Video Link: https://www.youtube.com/watch?v=--LlIWnuQN8

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Things haven't been going so well for Bungie in the last few years: a plagiarism scandal, layoffs, content removal from Destiny 2, a new game delay, and... another plagiarism scandal. The next problem turned out to be the most critical: in May, the Marathon PR campaign was completely destroyed. In the podcast, we analyze all the events that led to this.

0:00 — Introduction
3:21 — What Bungie is doing
4:47 — Destiny release
16:11 — Destiny 2 content removal
21:36 — Marathon announcement
28:55 — Public reaction
37:47 — Alpha gameplay
56:50 — Total PR-fucking-fucking-fucking
1:16:22 — The advertising cart has fallen apart
1:29:15 — Conclusions