Microtransactions Are Ruining Gaming
6Microtransactions Are Ruining Gaming.
Video Games Companies Getting Rich Over Microtransactions. These days, game companies and developers are monetizing their games to their full potential. It's not enough to sell a game just once: If you don't sell extra content, you could be leaving millions of dollars on the table.
But game publishers face a few constraints: Console game prices have been locked at $60 for awhile — it's been a longstanding fear that consumers won't be willing to pay more than $60 up front for a video game. And even if you sell millions of copies of your $60 game, not all of that money goes to the game company. These companies get even less money when the game is eventually retailed at a discount. And it certainly doesn't help that the world's largest game retailer, GameStop, makes more than half its profits on used game sales - sales that publishers see no money from.
So, to be profitable, game companies need to milk their games for more money — but they can't raise the price of the game itself without risking backlash from consumers. That's where microtransactions and downloadable content come into play.
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