MTV Reporter Rap

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Published on September 30, 2009 7:19:23 PM ● Video Link: https://www.youtube.com/watch?v=Qgstb7HJjLg

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MTV (MTV: Music Television) is an American cable television network based in New York City that launched on August 1, 1981.[1] The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.[2] Today, MTV still plays a limited selection of music videos, but the channel primarily broadcasts a variety of popular culture and reality television shows targeted at adolescents and young adults.

Since its premiere, MTV has had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.

MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's impact on popular culture.

Numerous events led to the debut of MTV: Music Television in 1981, which itself was remembered through reintroduction as a historic moment in music and popular culture. After MTV's debut, other networks took notice and launched similar projects.
[edit] Previous concepts

MTV's pre-history began in 1977, when Warner Cable (a division of Warner Communications, and an ancestor of Warner-Amex Satellite Entertainment (WASEC) launched the first two-way interactive cable TV system, QUBE, in Columbus, Ohio. The QUBE system offered many specialized channels. One of these specialized channels was Sight On Sound, a music channel that featured concert footage and music oriented TV programs; with the interactive QUBE service, viewers could vote for their favorite songs and artists.

The original programming format of MTV was created by the visionary media executive, Robert W. Pittman, who later became president and chief executive officer of MTV Networks.[3] Pittman had test-driven the music format by producing and hosting a 15-minute show, Album Tracks, on WNBC in the late 1970s.

Pittman's boss, WASEC Executive Vice President John Lack, had shepherded a TV series called PopClips, created by former Monkee-turned solo artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format.[4] The inspiration for PopClips came from a similar program on New Zealand's TVNZ network, Radio with Pictures, which premiered in 1976. The concept itself had been in the works since 1966, when major record companies began supplying the New Zealand Broadcasting Corporation with promotional music clips to play on the air at no charge. (Few artists made the long trip to New Zealand to appear live.)

Additionally, in the book The Mason Williams FCC Rapport, author Mason Williams states that he pitched an idea to CBS for a television program that featured "video-radio," where disc jockeys would play avant-garde art pieces set to music on the air. CBS cancelled the idea, but Williams premiered his own musical composition, "Classical Gas", on the Smothers Brothers Comedy Hour, where he was head writer. The book in which this claim is made was first published in 1971, ten years before MTV first came on the air.
[edit]

In the mid- to late 1990s and early 2000s, MTV placed a stronger focus on reality shows and related series, building on the success of The Real World and Road Rules in the 1990s. The first round of these shows came in the mid-1990s, with game shows such as Singled Out and Real World/Road Rules Challenge, and talk shows such as Loveline and The Jon Stewart Show.

The next round of these shows came in approximately 1999, as MTV shifted its focus to prank/comedic shows such as The Tom Green Show and Jackass, soap operas such as Undressed, and game shows such as The Blame Game, webRIOT, and Say What? Karaoke. A year later, in 2000, MTV's Fear became one of the first scare-based reality shows and the first reality show in which contestants filmed themselves.

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