Neil Patel spills some secrets of digital marketing at Web Summit Qatar 2024
0After months of waiting, finally finished editing the first of a few interviews/chats I did at Web Summit Qatar 2024.
If you haven't heard of Neil Patel, look him up. Besides having his own digital agency (NPDigital), he's a well-known digital marketer constantly putting out content in line with digital marketing trends that overlap with social media.
While he gave a talk as part of the Panda Conf track, I reached out before the event and scheduled a separate chat to dive deeper into his experience and where digital/social is headed..
Chapters
00:00 Opening
01:25 Search vs Discovery
02:20 Search partnerships with social media platforms
02:46 Google's failure to create a social network and other tech
03:50 Content consumption with various formats
04:43 Testing formats by platforms
05:40 Video content: polished vs unpolished
07:30 Short-form content
08:50 Focus on content types for businesses
09:40 Where is social media headed?
10:20 Social commerce + fulfillment
12:20 Social pivoting towards private messaging/broadcasting
13:32 Year of AI
14:29 Gazanfarulla Khan: Working on the business/agency side
16:08 Gazanfarulla Khan: Closing out on travel
17:27 Gazanfarulla Khan: Companies playing catchup?
17:49 Key highlights from Panda Conf track at Web Summit Qatar 2024
Equipment and production
- @Samsung Galaxy S24 Ultra (interview and Panda Conf tracks)
- @Apple iPhone 15 Pro (interview: angled closeup)
- @rodemic Wireless ME (interview)
- @DJI Osmo Pocket 3 + Mic 2 (0:29 - 0:55)
- Edited in Final Cut Pro
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