Netflix Subscription Update: $11.99 Tier Ending Soon! What You Need to Know
0Netflix Subscription Update: $11.99 Tier Ending Soon! What You Need to Know
Earlier this year, Netflix announced a significant change to its subscription plans, starting with the phasing out of the most affordable ad-free tier priced at $11.99 per month. According to reports from The Verge and Reddit, users on this tier have begun receiving notifications that their last day to watch Netflix is July 13th unless they switch to a new plan. This change primarily impacts subscribers in the UK and Canada initially, with global expansion expected soon. For those on the $11.99 plan, here are your options: upgrade to the Standard ad-free (HD) plan for $15.49 / £10.99 / 13.49€ per month, upgrade to the Premium ad-free (4K) plan for $22.99 / £17.99 / 19.99€ per month, or downgrade to the Ads plan for $6.99 / £4.99 / 5.99€ per month to save costs, though with ads included. Netflix's decision reflects a shift in consumer preferences towards ad-supported plans, now comprising 40% of sign-ups in applicable markets. Share your thoughts and current Netflix plan in the comments, and stay tuned for more updates on Netflix's evolving subscription model!