New Way Now: Fortenova is using AI to build a waste-free future with Google Cloud
25๐ฆ๐๐บ๐บ๐ฎ๐ฟ๐: Bojan Radlovic, chief digital officer at Fortenova Group, shares how Google Cloud is helping the leading food producer and retailer leverage AI to tackle critical global issues. With Google Cloud, Fortenova Group created an AI inventory helper that provides grocery store managers with fresh insights to help them place more accurate orders for perishables like fruits and vegetables, reducing food waste while boosting profits.
๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ: Fortenova Group wanted to find a way to use AI to simplify the ordering process for store managers and optimize orders, while driving more value from its 30+ terabytes of customer and transactional data.
๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป: Using Vertex AI, Fortenova Group created an AI forecasting tool that can generate the daily demand for products with a limited shelf life, such as fruits and vegetables. The tool analyzes different influencing factors, including order history, inventory levels, and specific drivers like peak holidays or promotions to suggest the optimal amount needed to meet customer demand without ending up with an unsellable surplus. Vertex AI not only makes it easy to quickly build, train, and monitor AI models but also seamlessly connects with other third-party tools that can be used, helping Fortenova Group to scale different AI and analytics use cases.
๐ฅ๐ฒ๐๐๐น๐๐: Instead of spending time trying to understand and analyze all the different factors around ordering, store managers can now simply use the tool to suggest the right amount to order, reducing waste while still bringing the products customers want to their tables.
๐๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ ๐ฎ๐ป๐ฑ ๐ธ๐ฒ๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐ผ๐๐ฟ ๐ถ๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐๐ถ๐๐ต ๐๐ผ๐ท๐ฎ๐ป ๐ฅ๐ฎ๐ฑ๐น๐ผ๐๐ถ๐ฐ, ๐๐ต๐ถ๐ฒ๐ณ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ, ๐๐ผ๐ฟ๐๐ฒ๐ป๐ผ๐๐ฎ ๐๐ฟ๐ผ๐๐ฝ:
โ โWith Vertex AI, we have been able to build a tool for store managers. It takes into account inventory levels, past orders, all the different main holidays that could impact how much fruit and vegetable you would need to order. We built a tool that allows you to then say this is how much you should order.โ
โ โWith Vertex AI, we have been able to build, train, and monitor our models at a much quicker clip. And also, it allowed us to connect to third-party providers in a very seamless way, which is critical for our ability to scale different use cases, but also to move our platform forward.โ
โ โWe chose Google Cloud for the combination of three components. One was stability, the other one was robustness, and the third one was ability to scale with our needs. Together with Google Cloud, we can build a more unified, more simplified, and more seamless experience for customers.โ
โ Looking forward, Fortenova Group plans to continue its journey with Google Cloud and explore even more possibilities for transformation and growth using AI. In particular, Fortenova Group hopes to draw additional insights from the data collected from the more than 2.6 active members in its successful loyalty programs to deliver new personalized experiences, both online and in stores.
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐น๐ผ๐๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ถ๐ป ๐๐๐ฒ: BigQuery, Cloud Storage, Looker Studio, Vertex AI, Google Workspace
๐๐ฒ๐ฎ๐ฟ๐ป ๐บ๐ผ๐ฟ๐ฒ:
โ Fortenova Group: Delivering fresh insights to reduce food waste and boost revenues: https://goo.gle/3MxsMWv