No SEO short cuts Old Web dominates Goo gle search
0No SEO short cuts Old Web dominates Goo.gle search.
Old web pages dominate the first page of Google's search results and new pages less than one year old represent only 0.3 percent of the top ten Search Engine Results Pages (SERPs) for 2 million randomly selected keywords.
The Web Site Group prepared the following infographic based on a study by Ahrefs, a marketing tools company. It shows that the position of a website in Google's results is a function of its age rather than on its content alone.
It's an important discovery because businesses large and small worry constantly about their position in Google's search. Every business wants to be on the first page of ten links returned for a Google search for their keywords. And they will spend large sums on search engine optimization (SEO) services and tools that promise to improve Google ranking.
The Ahrefs analysis appears to show that businesses could be wasting huge amounts of money and energy on SEO in vain attempts to rank higher on Google, which could end up having the opposite result.