Patent: Google Going Old School with Local SEO, But In A New Way via @beanstalkim
0Reported today on Search Engine Journal
For the full article visit: http://bit.ly/37jkuf4
Patent: Google Going Old School with Local SEO, But In A New Way
Patents are interesting things. Just because a company patents an idea or technology, does not mean it will be incorporated into their business.
They may patent an idea that proves too difficult to incorporate. The idea/technology may not be as valuable in practice as anticipated. They may just patent the idea to stop others from using it.
There are a variety of motivations for researching and filing for a patent. And there are many ends it can come to.
I mention all this as it's important for anyone reading about a patent to know that conclusions drawn are educated guesses.
With this in mind, a recent patent granted to Google seems highly related to other patents they have been granted and was filed just a few months after them.
I would suggest it is highly likely that this one will be implemented – though likely in ways not directly outlined in it.
The patent I am referring to is patent US 2019/0325444A1 – Automatic Delivery Of Customer Assistance At A Physical Location.
The patents I feel it builds on I have written about previously. They are:
In the first of these two patents, we saw Google outlining systems to monitor what people were doing and correct potential errors. This would include things like potentially missing preparing for an event on a calendar, driving to LaGuardia instead of JFK for a flight, etc.
We then saw Google build on this and offer purchase suggestions (do you need a new outfit for that wedding we see on your calendar?).
No surprise there.
In the patent, they were just granted we see systems and methods outlined, that facilitate the automated sending of data and notification to a user within a brick-and-mortar store (the main focus) or by extension, within the vicinity of a desir