Pioneer DJ’s new mixer isn’t for the average DJ
0Reported today on The Verge
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Reported today in The Verge.
Pioneer DJ's new mixer isn't for the average DJ
Pioneer DJ has announced a new professional gig mixer for gear-heads that want more control over how mixes and tracks sound while performing. Called the DVM-V10, it sports six channels (in comparison to the usual four), dual headphone inputs to seamlessly play back-to-back with other DJs, and the ability to EQ the master output.
The release confirms circulating rumors about the mixer, which have been repeatedly popping up on Facebook and Reddit over the past 24 hours. While some excitement over Pioneer DJ rumors is to be expected, it's rare to have this much hyped-up chatter in advance of a new product from the company. But, the DVM-V10 isn't a simple update; it's a drastic form and function departure from Pioneer DJ's established line of club mixers.
Here's the thing: Pioneer DJ owns the majority of the professional club DJ market. It has thusly defined, to a degree, how people DJ. Chances are, when an artist submits their rider to a club, there's going to be Pioneer DJ equipment listed. It's what most people are used to playing on, and so, most clubs carry it.
But over the past few years, competing mixers have tapped into a specific sub-market Pioneer DJ didn't have a product for: techno and tech house DJs. These artists have a penchant for incorporating more live gear; bringing their own effects boxes and drum machines to gigs in order to tweak, transform, and stack audio in myriads of ways.
This is where the Allen & Heath Xone:96 and Model 1 have carved a niche. These mixers have features to specifically appeal to DJs in these genres, and their more intricate setups. The mixers have extra channels, MIDI I/O for talking with connected gear, and extra ways to affect tracks directly on the mi