Play Wild: Bringing a Hit Web Game to Mobile | Clark STACEY

Channel:

GameDaily Connect

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11,400

Published on March 13, 2015 10:51:21 PM ● Video Link: https://www.youtube.com/watch?v=DAHd8nL7lTM

Game:

Animal Jam (2010)

Duration: 28:29

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4

Download slides: https://www.dropbox.com/s/2ui2wkprbkwz6c5/CC_Amsterdam_15_DRAFT.key?dl=0

Delivered at Casual Connect Europe in Amsterdam, February 2015.

After four years of steady growth, Animal Jam has become the largest web-based social game for kids in North America. In mid-2013, WildWorks began work on a mobile virtual world that would bring Animal Jam's unique combination of education and creative social play to tablets. Now they are launching this world on iOS and Android devices. WildWorks CEO Clark Stacey will unveil the game and discuss the design challenges of bringing a world familiar to tens of millions of kids worldwide to the mobile ecosystem, including the unique monetization strategy they developed to integrate in-app purchases ethically and sustainably for a young audience

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