Playing with games lifetime value (Games track - Playtime EMEA 2017)

Channel:
Android Developers
Subscribers:
1,350,000
Published on ● Video Link: https://www.youtube.com/watch?v=mZIIMRbh8z8


Duration: 22:27
2,823 views
36

This is an analysis of how top games developers calculate LTV segmenting by business model and genre. We cover the most frequent resources and tools used in the calculation as well as best practices around LTV both in its calculation and practical usage.

Speaker:
Ignacio Monereo - Partner Development Manager, Google Play

Watch the rest of the sessions: https://goo.gl/oXBUUd
Subscribe to the Android Developers channel here: https://goo.gl/vLYDU event: Playtime 2017; re_ty: Publish;



Other Videos By Android Developers


2018-02-15Designing the future of our dreams (Innovation track - Playtime EMEA 2017)
2018-02-15Impactful research methods to supercharge your app or game (Innovation track - Playtime EMEA 2017)
2018-02-15The reality of virtual reality - Playtime San Francisco 2017
2018-02-15The reality of virtual reality (Innovation track - Playtime EMEA 2017)
2018-02-15The next wave of immersive computing (Innovation track - Playtime EMEA 2017)
2018-02-15Building apps for the Google Assistant (Innovation track - Playtime EMEA 2017)
2018-02-15Self driving apps: Using machine learning and AI in your apps - Playtime San Francisco 2017
2018-02-15Use machine learning & artificial intelligence in your apps (Innovation track - Playtime EMEA 2017)
2018-02-15Mobile machine intelligence: Today & tomorrow (Plenary - Playtime EMEA 2017)
2018-02-15Spot the trends in mobile games - Playtime San Francisco 2017
2018-02-15Playing with games lifetime value (Games track - Playtime EMEA 2017)
2018-02-15There's a little competitor in all of us (Games track - Playtime EMEA 2017)
2018-02-15Translating Japanese LiveOps into lessons for western markets (Games track - Playtime EMEA 2017)
2018-02-15Identifying anti-patterns in game data (Games track - Playtime EMEA 2017)
2018-02-15A (YouTube) video is worth more than a thousand words (Games track - Playtime EMEA 2017)
2018-02-15Hyper growth of mobile gaming on YouTube - Playtime San Francisco 2017
2018-02-15Derisk your game launch (Games track - Playtime EMEA 2017)
2018-02-15Driving conversions on Android apps (Apps track - Playtime EMEA 2017)
2018-02-15Outsmarting subscriptions: Solutions to common challenges (Apps track - Playtime EMEA 2017)
2018-02-15Manage your CEO: How to avoid opinion-based product prioritization (Apps track - Playtime EMEA 2017)
2018-02-15Building with empathy - Playtime San Francisco 2017


Tags:
Android
Google Play
Google
Play
Playtime
game
mobile
best practices
tips
Berlin
EMEA
Ignacio Monereo
lifetime value
LTV
business model
genre
monetization
engagement
GDS: Upload only
type: Upload Only;