Porsche is Stepping into Mixed Reality
24Porsche is revolutionizing product demonstrations and technical briefings for media by utilizing mixed-reality and spatial computing technology. Recently, at a workshop for the all-electric Macan, attendees, including engineers and media, used the Meta Quest 3 headsets, exploring a mixed-reality environment. This immersive experience contrasts sharply with traditional presentations, which involved PowerPoint slides and note-taking. Previously, Porsche's Taycan AR Event App demonstrated the potential of augmented reality through iPhones, but now, they're advancing to mixed-reality technology. This approach allows participants to interact with virtual objects and even connect remotely, creating a highly immersive and informative experience. The technology not only enables a more engaging way to showcase products but also reduces the need for physical models, cutting costs and resources. These 3D models in mixed reality provide a deeper understanding by allowing different angles and perspectives, making content more meaningful and engaging. This method represents a significant leap in how technical information is conveyed and understood.
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