Posting To Instagram sells Games Fast for Indie Devs
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Posting To Instagram sells Games Fast for Indie Devs
Game development, Advertising for game Developers, Advertising games on social media, selling you first video game
Game development involves creating a game from scratch.
Game development, production, or design is a process that starts from an idea or concept. Often the idea is based on a modification of an existing game concept. The game idea may fall within one or several genres. Designers often experiment with different combinations of genres. A game designer generally writes an initial game proposal document, that describes the basic concept, gameplay, feature list, setting and story, target audience, requirements and schedule, and finally staff and budget estimates. Different companies have different formal procedures and philosophies regarding game design and development. There is no standardized development method; however commonalities exist.
Game development is a software development process, as a video game is software with art, audio, and gameplay. Formal software development methods are often overlooked. Games with poor development methodology are likely to run over budget and time estimates, as well as contain a large number of bugs. Planning is important for individual and group projects alike.
Advertising for game developers involves placing ads on platforms such as youtube and facebook.
Game studio advertisers and game publishers have one common goal, to spread awareness of their product and then make a profit from it. Advertising is a key factor in-game sales in today’s market. It can make a lower-quality game sell better or a higher quality game sell worse if advertising is or isn’t applied correctly. Advertising is also constantly changing. Gamers can see advertising in video games as a positive if the advert is integrated into the game, so that it does not break away from the story or gameplay, making it part of the game and not just an add-on. New forms of advertising are always emerging and if one can capitalise on a few aspects they can spread awareness of games and possibly increase game sales. Advertising can be used in many different ways, not all of them are used to spread awareness of the product but instead, it can also be used to monetise a game.
Connect to prospective game buyers through the channels they are most frequently exposed to. Most gamers are active on the web including social media, YouTube, and game streaming sites. Advertise on these sites and services. Some video game companies have also found success advertising with TV commercials and magazine ads. The promotional method your company settles on will ultimately hinge on the type of game you are attempting to sell. Perform market research to determine the appropriate mediums to best connect with video game players who are most likely to be interested in the particular video game(s) your company creates.
Selling you first video game involves generating interest in your game before selling it.
Marketing video games is a key component in the video game-making process. Without game marketing, games would not see the popularity they have today. There are a few components that will help market a game which I will now discuss. In this chapter some of the components mentioned are: How to use an already established fan base, ways to monetise games that are based on the free to play model and show how game and marketing budgets have grown to make the video game industry one of the biggest entertainment industries in the world. There are both ethical and unethical ways to achieve game marketing and the more nefarious unethical ways tend to result in more sales. This will also be covered further in this section.
Do not assume your first game will be a hit. Oftentimes, it takes years to develop a high-quality video game that reaches a mainstream tipping point. Stick with the business, give your team time to perfect their craft and you will eventually succeed in this competitive business. Above all, the games your company creates should be highly unique. If they are similar to other offerings, generating sales will likely prove difficult.