Postscript raises $4.5M to help Shopify shops stay connected with customers over SMS
0Reported today on TechCrunch
For the full article visit: https://techcrunch.com/2019/12/03/postscript-raises-4-5m-to-help-shopify-shops-stay-connected-with-customers-over-sms/
Postscript raises $4.5M to help Shopify shops stay connected with customers over SMS
Back in February, we wrote that Postscript "wants to be the Mailchimp for SMS." Now they've raised $4.5 million to help get it done.
This round was led by Accomplice, and backed by Kayak co-founder Paul English, Wufoo co-founder Kevin Hale, Klaviyo co-founder Andrew Bialecki, Drift co-founder Elias Torres, Front co-founder Mathilde Collin and Podium co-founders Eric Rea and Dennis Steele. The Postscript team is currently made up of 14 people.
Postscript is meant to help e-commerce companies - specifically Shopify shops, currently - connect with their existing customers over SMS. Their Shopify plugin lets store owners run SMS marketing campaigns with customers who've opted in, have two-way conversations with users who respond and analyze the data to figure out what's working.
Got a new product hitting the shelves and want to let your most frequent customers know first? Plug the message into Postscript's dashboard, tell it what segment of your customer base you want to receive it and send away. Their analytics backend will tell you how many people received it, how many actually clicked through and how much revenue you pulled in from those clicks.
If a customer types out a text and responds, it'll pop up in the backend like a support ticket. Shop owners and employees can respond and have direct conversations, answer questions and close out the ticket through the dashboard - or they can automatically pipe them into services like Zendesk or Zapier.
But what about spam? Our text message inboxes tend to feel like the last refuge from the overwhelming onslaught of marketing messages that have ruined e-mail; do we really want shops pinging our phones directl