Privacy Sandbox: How NextRoll and Audigent unlocked a new use case for the Protected Audience API

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Published on April 16, 2025 7:49:58 PM ● Video Link: https://www.youtube.com/watch?v=AyeNgHEpU4s

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What does it take to create an audience targeting solution that’s privacy-first? NextRoll’s CEO Roli Saxena and Audigent’s Chief Commercial Officer Jake Abraham share how they activated Audigent’s interest groups on NextRoll’s demand-side platform (DSP).

Find out how they validated the Protected Audience API’s potential for upper-funnel audience targeting: https://goo.gle/3RF5h06