Projection Mapping Art and Technology Illuminated CBS 60 Minutes (2022)
14Art and technology come together with a technique known as projection mapping, in which buildings are painted with light. Correspondent Serena Altschul talks with Ryan Uzilevsky, of Light Harvest Studio, about their epic creations projected upon very unique canvases at events like the LUMA Projection Arts Festival in Binghamton, N.Y.
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Projection mapping, similar to video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into display surfaces for video projection. The objects may be complex industrial landscapes, such as buildings, small indoor objects, or theatrical stages. Using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can then interact with a projector to fit any desired image onto the surface of that object. The technique is used by artists and advertisers who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with or triggered by audio to create an audiovisual narrative. In recent years the technique has also been widely used in the context of cultural heritage, as it has proved to be an excellent edutainment tool.
"At the end of the 1960s, the “Imagineers” of the Walt Disney Company started applying projection technology to small, very focused surfaces. For the Haunted Mansion ride at Disneyland, Disney’s creative engineers shot the faces of five actors singing the attraction’s theme song and then projected the 16mm film output onto busts. The ghostly, disembodied singing heads were what some technical observers say was the first commercial instance of projection mapping onto a complex curved surface.
By the 1980s, artists started taking their work outside, using powerful, large-format projectors, forerunners to today’s architectural projection spectacles. While artists found ways to push the limits of slide projectors, the introduction in the 1990s of bright, computer-driven commercial projectors was the big moment for the art form. More brightness led to greater possibilities and ideas constrained by limited light started to get turned on. Computer graphics sped production and made full-motion video and graphics possible without film." - Christie, Book of Transformations
LUMA Projection Arts Festival is a co-production of LUMA Arts Inc and LUMA Projection Arts, LLC with the support of the City of Binghamton, Broome County, and the State of New York. LUMA was founded in 2015 by a street photographer, a film editor and an event planner. Today, from artists to engineers to city workers and designers, LUMA represents the work of hundreds. Support comes from the City of Binghamton, Broome County and the State of New York.
PROJECTION MAPPING
Using powerful projectors and 3D animation, we create the illusion that enormous structures are transforming as if by magic. City hall turns into a gingerbread house. The courthouse becomes Stonehenge. The light overpowers the surface and the effect seems real.
But more than just spectacle, LUMA is dedicated to the fine art of storytelling through projection mapping. What experiences can we share by transforming the urban landscape into animated canvases?
Spoken:
Jane Pauley - CBS News
Serena Altschul - CBS News
Ryan Uzilevsky - CEO / Creative Director, Light Harvest Studio
Joshua Bernard Ludzki - Co-Founder, LUMA
Tice Lerner - Co-Founder, LUMA
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