Puma ENDORSED These Athletes In The 2022 Diamond League Crown
2Puma ENDORSED These Athletes In The 2022 Diamond League Crown
Welcome back to Athlete Summary. Here’s some news for you about the 2022 Diamond League High Jump. Less than a month ago I started Puma pulled off an Avengers-styled assembly of explosive athletes when they landed Mutaz Barshim, Abby Steiner, and Elaine-Thompson-Herah. What I didn’t know was that Puma had also snatched up LSU’s former All-American and championship long jump and high jumper, JuVaughn Harrison. To be honest, Puma didn’t let me know and there lies a problem for marketing teams at brands and the promotion of niche sports at a time when the digital sports media marketplace is fractured.
The Wanda Diamond League championship came down to Gianmarco Tamberi which caught my eye, but the screenshot shows Harrison and while Barshim is a POC, nothing is more riveting than being able to show my daughter, who is a freshman in high school who participates in the high jump, an African American young person competing at the highest level. Of course, we follow Harrison, but the World Athletics does a poor job of breaking down the events with NBC and showing every event. They focus primarily on the premier sprint competitions, but they should probably understand in today’s media every event can provide engagement. Puma should understand this as well and truly consider developing more grassroots-oriented marketing around track and field. There is considerable opportunity in this area, beyond what is happening with their sponsorship of the American Track League. Check out the highlights from the amazing Diamond League Championship between Tamberi and Harrison. In related news, Athletics' 2022 Diamond League finale is set for Zurich with joint Olympic high jump champions Gianmarco Tamberi of Italy and Qatar's Mutaz Barshim set to face off again Wednesday (7 September). This is the 12th event of the Diamond League series with 32 titles up for grabs over two days of competition. The first day of competition will also see action in the men's and women's shot put, women's pole vault, and men's and women's 5,000m.
#2022DiamondLeague #HighJumpCrown #TwoPUMAEndorsedAthletes
Related Videos:
Road to the Final 2022: Men’s High Jump - Wanda Diamond League
https://www.youtube.com/watch?v=7_Fy4F3ch9c
Breaking! Shericka Jackson gets brand new shoes from puma to run in both 100 & 200m finals in Zurich
https://www.youtube.com/watch?v=1RrpP-lT3bA
Ukraine High Jumper Yaroslava Mahuchikh wins Wanda Diamond League title at 2022 Final at Zurich
https://www.youtube.com/watch?v=d4G-CD_h7lk