Quibi might be dead and buried but its content lives on with acquisition by Roku

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Quibi’s hype-driven launch and subsequent rapid failure have become comedic fodder for memes and pop-culture references, but it looks like Roku is the one getting the last laugh. The streaming device company announced today that it has acquired Quibi Holdings, LLC, the company that holds all of Quibi’s content-distribution rights, for an undisclosed amount.

The acquisition effectively moves control of Quibi’s content to Roku, which plans to make that content available exclusively on its The Roku Channel service. The content, which includes more than 75 shows and documentaries that Quibi created in conjunction with leading studios and production companies, will be made available for free on an ad-supported basis to all Roku users in 2021.

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