QVC Active: Holding Screens & Initial Order Flow (2000)

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United States Arclight Matt
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70
Published on ● Video Link: https://www.youtube.com/watch?v=qtnS05-HLp8


Duration: 0:59
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From 1999 to 2001, I designed the first ever interactive television impulse purchasing system, allowing viewers to directly buy the live product with their remote. Working closely with the on-air broadcast engineering team, we went through an 18 month period of test and learn with users, iterating the overall flow down to 4 experiences - product selection, payment, confirmation and recirculation. Also known as the ‘Buy Button’, this pioneered ‘Red Button’ user experience, now pervasive across digital television in the UK. Integrated into a searchable interactive television platform (QVC Directory) to allow viewers to browse products not currently on-air from their televisions.



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