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17 Tips for Writing Effective YouTube Descriptions (Free Template Included)

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.
Writing these descriptions is an important part of your overall YouTube strategy. But how do you craft descriptions that work? Here are some of our favorite tips about how to fill in that YouTube description box.
Table of Contents
What is a description on YouTube?
17 tips for writing YouTube descriptions
YouTube description ideas
YouTube description templates
What is a description on YouTube?
There are two types of descriptions that every marketer needs to know:
YouTube channel descriptions. The text on your channel’s About page. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel.
YouTube video descriptions. The text below each video. It helps viewers find your video content and convinces them to watch it. It can also include links and any additional information relevant to your video.
17 tips for writing YouTube descriptions
1. Be specific
Your choice of keywords is important for both YouTube channel and video descriptions.
The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. The more specific the keywords are, the better.
For example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions.
2. Do keyword research
Not sure what keywords to use? Tools like Google Ads’ Keyword Planner and Google Trends can help you get started.
Google Trends, for example, will help you understand if a keyword you’re considering is trending. You can also use the tool to decide which keywords have a higher search volume.

Source: Google Trends
3. Use searchable keywords
More and more people find YouTube videos through Google searches rather than through YouTube itself.
Combine keywords based on YouTube and Google search trends to maximize your video’s discoverability.
To see how much potential a specific keyword has to show up in Google search results, simply… Google it. If you notice YouTube videos at the top of the search results page, you’re on the right track!

4. Know how to use keywords
Once you’ve identified your keywords, it pays to know how to include them in your descriptions’ text.
Aim to use two or three related keywords in each channel and video description. For videos, the main keyword should also appear in the title.
Repeat each keyword two to three times in the description to make them stand out to YouTube’s algorithm.
But avoid repeating the keywords too often, or you risk being penalized for keyword stuffing.
5. Know where to use your keywords
Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. the “SHOW MORE” button).
YouTube’s algorithm — and viewers — pay the most attention to this part of the description, so don’t wait until the end to say what your video or channel is about.
6. Track which keywords work for you
Once you’ve started writing keyword-driven YouTube descriptions, you can use YouTube Analytics to see where your traffic is coming from.

Source: YouTube Creator Academy
This tool will help you focus on the keywords that get you the most traffic.
7. Find out what else your audience is watching
As of 2021, more YouTube traffic comes from appearing as a suggested video than from the search bar.
Your video’s description is part of how YouTube’s algorithm figures out what it’s about. This means that the description plays a vital role in determining where your video gets suggested.
Take advantage of this by using YouTube analytics to find out what other videos your audience is watching.
You can then use similar language in your descriptions to reinforce these connections and appear as a suggested video more often.
8. Offer value
Always include an obvious value proposition in your descriptions. Why should someone subscribe to your channel? How will your video benefit them?
Try to answer at least one of these questions in simple terms (bonus if you can do both).

Source: Hootsuite Labs
9. Include important information above the fold for better CTR
The first 100 to 150 characters of your video description is the part that will appear in search results and right under your video (above the “SHOW MORE” button).
That means it’s the most important part for reaching potential viewers and improving your click-through rates (CTR).
Use this space to provide viewers with a compelling reason to watch your video.
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Garena Free Fire Statistics For RAHUL 10K WHITE
At present, RAHUL 10K WHITE has 255,474 views spread across 481 videos for Garena Free Fire, with His channel uploaded over 11 days worth of Garena Free Fire videos. This is 84.44% of the total watchable video on RAHUL 10K WHITE's YouTube channel.