Reading Rainbow Intro

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Salad Days

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Published on August 6, 2024 12:00:00 AM ● Video Link: https://www.youtube.com/watch?v=lIMH3aG_Cp8

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Reading Rainbow is an American educational children's television series that originally aired on PBS and afterward PBS Kids from July 11, 1983 to November 10, 2006, with reruns continuing to air until August 28, 2009. 155 30-minute episodes were produced over 23 seasons. Before its official premiere, the show aired for test audiences in the Nebraska and Buffalo, New York markets (their PBS member stations, the Nebraska ETV [now Nebraska Public Media] and WNED-TV, respectively, were co-producers of the show).

The purpose of the show was to encourage a love of books and reading among children. In 2012, an iPad and Kindle Fire educational interactive book reading and video field trip application was launched bearing the name of the program.

The public television series garnered over 200 broadcast awards, including a Peabody Award and 26 Emmy Awards, 10 of which were in the "Outstanding Children's Series" category. The concept of a reading series for children originated with Twila Liggett, PhD who in partnership with Cecily Truett Lancit and Larry Lancit, at Lancit Media Productions in New York created the television series. The original team also included Lynne Brenner Ganek, Ellen Schecter, and host LeVar Burton. The show's title was conceived by an unknown intern at WNED.

Each episode centered on a topic from a featured children's book that was explored through a number of on-location segments or stories. The show also recommended books for children to look for when they went to the library.

After the show's cancellation on November 10, 2006, reruns aired until August 28, 2009, when it was removed from the schedule. At the time, it was the third-longest running children's series in PBS history, after Sesame Street and Mister Rogers' Neighborhood.