Remarketing Lists for Search Ads - Google Best Practices for AdWords

Channel:
United States Google Ads
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675,000
Published on ● Video Link: https://www.youtube.com/watch?v=_U8MmSa0KQw


Duration: 1:44
10,519 views
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Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/


RLSA helps put your ads in front of highly qualified customers who have already shown interest in your business or products. Learn how to tag your site, set up remarketing lists, and bid effectively with AdWords.

Check out the full video series:
Remarketing List for Search Ads (https://goo.gl/3KVJdJ)
How to Set Up Your Remarketing Tags (https://goo.gl/mYtpYP)
How to Set Up Strong Remarketing Lists in Search (https://goo.gl/BH4kAA)
How to Adjust Your Remarketing Bids and Grow Volume (https://goo.gl/nGTioy)

Want more? Get the checklist here: https://goo.gl/5WluRA

Want to get Google's official Best Practices right in your inbox? Sign up here: https://goo.gl/xoaccr

Ready to set up your Remarketing Lists for Search Ads (RLSA)? Sign in to your AdWords account: https://goo.gl/fbRJch

-----------------TRANSCRIPT-------------------

00:06
Hello, world! Welcome to our exciting series on Remarketing Lists for Search Ads, or what we like to funnily call here, RLSA. My Name
is Tran Ngo and I'm a product marketing manager here at Google, focused on AdWords Best Practices. Today, we're actually going to be going over our RLSA best practices. Let's take a quick dive into what RLSA is first and why it's important.

00:28
Now, what is RLSA? Remarketing Lists for Search Ads lets you adjust bids for ads to your past site visitors as they do follow up searches on Google. What's the BFD? Well, first off, 96% of shoppers won't make a purchase on their first visit to a site. Secondly, someone that's previously visited interacted with your website is a strong signal of intent. Lastly, people who are more familiar with your brand are more likely to purchase from you. And you want to make sure that you are there, present in the moment for that matter when the user is ready to convert.

01:04
Your next question might be, how can you use RLSA? Well, you can segment these past site visitors and optimize bids to successfully close the sale as they search on Google.com.

In this video series, we'll cover 3 things. First, how to set up your remarketing tags. Second, how to set up strong remarketing lists in search. Third, how to adjust your remarketing bids and grow volume.

01:30
Thanks for watching this video and make sure tune into the rest
of our Remarketing Lists for Search Ads series.



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Tags:
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Paid Search Marketing
Pay-per-click
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How To Do Remarketing
How to Do RLSA
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