Remember When Movies Started on Time? AMC Doesn’t
9Why are movie theaters—especially AMC—making it harder than ever to enjoy a film? In this video, we dive deep into the growing frustration around excessive pre-show advertising, skyrocketing ticket prices, and the erosion of the theatrical experience in the United States. AMC Theatres is now asking audiences to sit through up to 30 minutes of ads and trailers before the actual movie begins. But this isn’t just about ads—it’s about how the moviegoing experience has been slowly chipped away for decades.
We explore the long-standing tension between Hollywood studios and movie exhibitors over pre-movie advertising, including how some studios have tried to ban ads before their films. We also look at the rise of premium seating, the impact of reserved seating on audience behavior, and how the shift away from first-come, first-served seating has changed the culture of going to the movies.
This isn’t just a post-COVID or post-strike problem. U.S. movie ticket sales have been in steady decline since 2002, long before the pandemic or the 2023 Hollywood strikes. Theaters have been struggling for years, and this video breaks down how we got here—and why audiences are increasingly choosing to stay home and stream instead.
If you’re tired of paying more for less at the movies, or if you miss the days when a 7:00 PM showtime actually meant the movie started at 7:00, this video is for you.
🔍 Topics covered:
AMC’s 30-minute pre-show ad policy
The decline of the theatrical experience
Studio vs. exhibitor conflicts over advertising
Premium recliner seating and reduced capacity
Reserved seating and its unintended consequences
The long-term decline in U.S. movie ticket sales
Why audiences are abandoning theaters for streaming
🎥 Whether you're a film lover, a media critic, or just someone who misses the old-school moviegoing experience, this is a conversation worth having.
👇 Share your thoughts in the comments: When was the last time you went to a movie theater—and how long did you have to wait before the movie actually started?
Game Played:
Lego Marvel's Avengers
Music:
"Beauty Flow"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
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