Root Access: Succeeding as a hardware startup in a world of commoditized hardware, with Hale Devices

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United States Google for Developers
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Published on ● Video Link: https://www.youtube.com/watch?v=8M66vHvGdcQ


Duration: 7:50
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How can a US hardware startup compete in a world of commoditized cheap hardware made elsewhere? By using the trends in the hardware industry to their own advantage! Joe Born talks with Martin Omander about how Hale Devices did that and launched a product that is now on store shelves.



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Tags:
google
GDS
GDSMTV
English
Mountain View
Startup
Startups
Entrepreneurs
Interview
Monetization
momander
baughman
gpannell
harware
commoditized hardware
joe born
hale devices
How-to (Website Category)
Software (Industry)
Entrepreneur (Profession)
Google Search (Website)
Business
Management
Success
product: search
fullname: Martin Omander
Location: MTV
Team: Ecosystem
Type: Interview
GDS: Full Production
Other: NoGreenScreen