Root Access: Tuning the Freemium model, with startup Unified Intents

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United States Google for Developers
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Published on ● Video Link: https://www.youtube.com/watch?v=OjBPIfpnd_g


Duration: 8:36
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Freemium is the way to go for many apps. You need to make a good app for non-paying users, to get good reviews, while at the same time giving customers a good reason to upgrade to the paid version. Philip Bergqvist from the startup Unified Intents tells Martin Omander how they struck this balance.



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Tags:
google
gds
MTV
english
startups
startup
launch
interview
momander
product: search
fullname: other
Location: MTV
Team: Ecosystem
Type: Case Study
GDS: Full Production