Ryan Wiggins: Scaling WhatsApp from 0-100M; How to Build a Growth Team; Mercury Neobank | E1016
18Ryan Wiggins is the VP of Growth and Analytics at Mercury where he oversees a Growth team and founded the Analytics function. Prior to this, Ryan built Growth teams at WhatsApp, where he helped grow WhatsApp Business from 0 to 100M users, Workplace, and Facebook Ads. If that was not enough, Ryan is also an active angel investor.
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Timestamps:
0:00 Who is Ryan Wiggins?
3:47 Biggest Takeaways from Working at WhatsApp
8:47 What is an excellent growth loop?
11:49 What do Growth People Get Wrong about Growth?
13:43 The Metrics To Follow For Growth
18:07 When to Hire a Growth Team
20:11 How to Hire Your First Head of Growth
28:23 How to Structure a Growth Hire
33:47 How Much to Pay a Growth Hire
36:08 How to Onboard Growth Talent
40:45 Why I Don’t Do Post Mortums
43:48 A/B Testing at WhatsApp
45:18 Quick-Fire Round
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In Today's Episode with Ryan Wiggins We Discuss:
1.) From US Department of Commerce to Leading Growth Teams:
How Ryan made his initial foray into the world of growth with Facebook and Whatsapp? What does Ryan know now that he wishes he had known when he made the entry into growth? What advice does Ryan have for people who want to change their career but are not sure what they want to do?
2. ) Who and When: Building the Team:
Should we hire a Head of Growth or a more junior growth hire first? What are the different profiles of growth hires? How do they change with business model? When is the right time to hire your first growth hire? What are the single biggest mistakes founders make on the timing of growth hires?
3.) How to Hire: The Process:
Structurally, what is the right way to hire for a growth team? What does the interview process look like? What do you want to get out of each meeting? Should case studies be used, if so, should they be used for the company hiring or of the company where the candidate is from? What does the comp package look like for different growth hires? Who should be brought into the growth hiring process? What stage should they be involved?
4.) Onboarding: Setting Growth Up for Success:
What is the ideal first 30,60 and 90 days for new growth hires? What can leaders do to ensure they are set up for the maximum chance of success? What are three of the biggest red flags bad growth hires show in the first 30 days? What are the biggest mistakes founders make in the onboarding process of growth hires?
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