SEO Keyword Opportunity "Picnic Basket" for Willow Direct, Red Hamper and Regency Hampers
1The keyword ‘picnic basket’ has skyrocketed in popularity and is currently receiving around 12K monthly searches in the UK (+400% compared to this time last year).
The basketware wholesale retailer, Willow Direct Ltd, is taking up the 11th ranking position for the same term at the moment, which may be getting them about 2.19% of the overall search volume.
To climb to Google’s first results page and get a 41% boost in organic site traffic, Willow Direct would need to:
✅ Boost the number of relevant referring domains pointing to their landing page.
✅ Improve critical on-page parameters (metatags, URL, headers) to include the target keyword.
✅ Urgently improve content quality & implement trust signals | Our research shows that Willow Direct’s domain authority still hasn’t fully recovered since Google’s quality update in 2017.
By applying these recommendations, Willow Direct may not only be better able to take advantage of the increased demand for picnic baskets but may also build an enduring competitive advantage over lower-ranking websites.
#seotipsandtricks #searchengineoptimization #ecommercemarketing #trendingnow #seoagency #growthopportunity