YouTube’s TikTok competitor Shorts will soon let users sample audio from any YouTube video
0Reported today on The Verge
For the full article visit: https://www.theverge.com/2021/6/7/22518828/youtube-shorts-audio-sample-feature-uk-launch
Reported today in The Verge.
YouTube's TikTok competitor Shorts will soon let users sample audio from any YouTube video
Being able to sample audio from other users' videos is one of TikTok's greatest strengths. It allows memes to percolate across the platform and lets users discover new content by watching videos with the same sound. Soon, YouTube will expand this feature in its TikTok competitor, Shorts, letting users sample sounds from any content uploaded to YouTube.
YouTube officially announced this feature last month in a community support post, but tells The Verge it should now be available for the first time in new markets as part of the launch of Shorts in the UK, Canada, and a number of Latin American countries (including Argentina, Brazil, Chile, Mexico, Colombia, Peru and Venezuela). The YouTube-sampling tool will then roll out to other Shorts markets including the US in the coming weeks.
Shorts users can already sample sounds from other Shorts videos (as well as from a library of licensed music). But this update will greatly expand the audio they have easy access to. The feature will funnel YouTube users into its Shorts feature via a new "Create" button in the mobile app. This will appear underneath videos next to the like and dislike buttons. Clicking it will give users the option to sample the video's audio in Shorts. Shorts viewers will also be able to tap the audio in any video to head back to the original source in YouTube proper.
This feature will allow longform creators "to benefit by allowing the community to find something interesting in their video," YouTube's product lead for Shorts, Todd Sherman, tells The Verge. Shorts users can create something with the sample audio, he says, and the creators of the audio will "get perhaps inbound traffic or e