Shifting focus from conversion to retention (Sustainable Growth Day ‘19)

Channel:
Android Developers
Subscribers:
1,370,000
Published on ● Video Link: https://www.youtube.com/watch?v=XcYfr6E5X7k


Duration: 38:40
821 views
11

Over the past two years, Blinkist has been changing their focus from being primarily conversion driven, to a more holistic product scope that includes engagement, retention and renewal. Hear how they approached this shift and what has and hasn't worked so far.

Speaker: Ilya Blokh, Director of Product Management - Blinkist

Download slide deck from Play Academy: Free Google Play and Android courses.


See more from the playlist → https://goo.gle/32PseTY
Subscribe to Android Developers → https://goo.gle/AndroidDevs




#UserEngagement #MobileProductManagement #GrowthHacking



Other Videos By Android Developers


2019-09-16GIFs and more: Integrating expression search in your app (Google I/O'19)
2019-09-16Android Studio: Tips and tricks (Google I/O'19)
2019-08-20What’s new in Android Studio 3.5
2019-08-14Jagex - bringing Runescape from PC to mobile
2019-08-06SMS verification codes made easy on Android V2!
2019-07-31CyberLink increased revenue with Google Play subscriptions
2019-07-26Android Jetpack: TextClassifier updates
2019-07-23Kefir: Achieving global success on Google Play
2019-07-23Keynote - Nir Eyal (Sustainable Growth Day ‘19)
2019-07-23End-to-end sustainability: Driving engagement from pre to post install (Sustainable Growth Day ‘19)
2019-07-23Shifting focus from conversion to retention (Sustainable Growth Day ‘19)
2019-07-23Bridging the gap: Games approaches to engagement & monetization (Sustainable Growth Day ‘19)
2019-07-22Android App Bundles and Play Feature Delivery explained
2019-07-18Migrating to 64-bit
2019-07-11Android Developer Story: Beelinguapp finds success with subscriptions
2019-06-25Building a safer Google Play for kids
2019-06-06Kotlin/Everywhere teaser
2019-05-23Android 10 Beta 3
2019-05-16Android 10: Edge to edge apps
2019-05-15New ShareSheet in Android 10
2019-05-15Learn how to build Android Apps with Android Jetpack and Kotlin


Tags:
Android
Android developers
developers
google play
sustainable growth
sustainable growth day
mobile developers
growth hacking
build
code
google
mobile product management
user engagement
ux
user experience
learning series
engagement techniques
learn from developers
conversion to retention